About · The Broker, Craig Lerch
Lead, follow, or
get out of the way.
That has been the working rule behind Craig Lerch's 35+ years and more than 4,000 real estate transactions in Philadelphia and the surrounding suburbs. He is the broker and relocation point of contact behind MoveUpPhilly.
The Backstory
Thousands of deals, then the disruption chapter
Craig Lerch has touched almost every kind of sale Philadelphia offers: rentals, residential resales, first-time buyers, trade-up homes, luxury, multi-unit, and commercial. Along the way he has helped hundreds of other agents, teams, and brokerages around the country, spoken to audiences of tens of thousands, and built a reputation for treating change as fuel.
At fifty-five he made his own move: leaving his family's brokerage after fifteen years and his own shop after seventeen to "explore and play" in the cloud-based world of EXP Realty. His reasoning was simple. It was time to disrupt the real estate business on purpose.
He runs the work through three life funnels at all times: changing lives, making money, and having fun. His mission is to "experience the best that life has to offer and exhaust it to the MAX with enthusiasm and energy," and he intends to spend the next decade expanding past five thousand total transactions while helping more than five thousand agents grow.
Why MoveUpPhilly
A site built for the move, not the listing feed
Most agent sites sell the agent. MoveUpPhilly is built for the person moving: neighborhood guides, cost math, school notes, and commute reality, written by someone who has closed this market thousands of times.
01
Relocation-first
The content starts where you are: out of town, short on time, long on questions.
02
Block-level knowledge
Philadelphia is a block-by-block market. The guides read like a local, because they were written by one.
03
One point of contact
The voice on the videos, the reply to your email, and the broker at closing are the same person.
Next step
Think your move is two years out? The call is still free.